In designing our brand I wanted something unique.  Something other than initials, numbers, or horns. I wanted something that would look good on our cattle.   A symbol that would compliment the traits of the "Traditional" Longhorns, what made them the great and unique breed that they are!

The "Eye" represents the circle of life the Longhorn has endured, it's highs and lows. The "Heart" represents our love for this beautiful creature GOD created. The "H" represents the hardiness, resourcefulness, and the powerful instinct for freedom and survival that the Longhorn portrays.

GOD truly blessed Texas when He gave us the Longhorn!

As Frank Dobie once said, "The Texas Longhorn was bred not by man but shaped by nature and man benefited."